Millions of people around the world enjoy the foods and drinks we create. So the ingredients we use, the formulations, and the way we advertise and market our brands can potentially make a big impact on global health.
We have had a strong nutrition policy in place since 2000. Based on that we have developed a carefully considered approach to health and nutrition which includes:
encouraging a balanced diet with the right amount of proteins, carbohydrates, fats, vitamins and minerals
developing a growing range of low fat, low sugar, low calorie alternatives, plus more 'active health' products such as pro.activ
marketing responsibility our foods and beverages and helping to reduce over-consumption
helping people understand the nutritional benefits of our products
creating products that reflect the fact that people will only eat foods that they enjoy
having sound specific evidence underpinning all our claims
making significant contributions to researching the relationship on nutrition and health, such as the effects of good fats (unsaturated fats), fruits & vegetables and vitamins and minerals
We've developed a set of marketing principles to ensure we're always 'honest, decent and truthful' in our communication – which include special principles on advertising to children.
Our Global Principles for Responsible Food and Beverage Marketing have been reviewed regularly since 2003 and updates published, the latest being in December 2010. See the related links to read more.